If the problem was clear, I’d have solved it myself.
Having someone challenge the logically correct next step and ask the right questions made a huge difference.
— Chiara, founderThe shift
The instinct is to ask what to try next.
Another feature. Another hire. Another process change. Another strategy conversation.
Sometimes that is exactly what is needed.
But when reasonable things keep failing to create meaningful progress, the more useful question is this:
Why didn’t the sensible things you already tried get you where you wanted to be?
That question usually reveals more than another brainstorm. It shows what was assumed, what have you been optimizing for, and where to look for the right next step.
WHY me
I notice when things stop adding up.
Over the years, I worked with founders through some of their most difficult product and business decisions.
The most valuable part of my work wasn't coming up with new ideas. It was recognizing when sensible decisions were no longer leading to sensible outcomes, even though each individual decision still seemed perfectly reasonable.
That's what founders bring me in for:
Someone who can see what has become invisible from the inside, before more time, money and effort are invested in the wrong direction.
What to expect
No predefined framework. No generic advice.
Every situation is different, so the work starts with understanding what's actually happening.
Sometimes that means untangling months of decisions together. Sometimes I review product strategy, research or internal discussions before we talk. Sometimes one conversation is enough to make the next step obvious. Sometimes it becomes clear there's a bigger piece of work to do.
The goal isn't to leave with more ideas.
Sometimes it becomes clear there's a bigger piece of work to do.
I don't apply the same framework to every company.
I help you understand what's been holding your progress back which makes the next steps clear.
Testimonials
What happened for others
“Working with Marta has gotten me out of the months-long funk I’ve been in. I cannot overstate the positive impact Marta had on me and the company.”Chiara
“One conversation helped me look at the situation more objectively and understand what made the most sense to do next. I was surprised by how quickly things became clearer.”Tammiann
“Your research and resolve helped move the company forward in a way that hadn’t happened in the prior 12 months.”Louis
Sometimes one conversation is enough.
Sometimes it becomes clear there’s a bigger piece of work. Sometimes I’ll tell you I don’t think I can help.
Either way, you’ll leave with a better understanding of the situation than when you arrived.
Book a free 30-minute conversationNo sales pitch. No obligation.